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Is the pink tax a myth?

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Is the pink tax a myth?

We often hear that being a woman costs more. Although this saying is often used in a funny situation, those prices are rooted in the inequality of marking and takes advantage of female consumers.

In popular jargon, the pink tax is often considered as inflation of feminine hygiene and sanitary products. This reference wrongly mistakes the pink tax for the tampon tax and implies that it only affects exclusively feminine products.

It is unfortunately not the case. The pink tax is an artificial inflation of female-targeted versions of common products. Some of those products are personal care, calculators, children’s toys and even medication.

According to a study by ParseHub, women pay 43 more than men for personal care products in Canada. For the same quantity, women pay 497$, while men pay 282$ per year for those products, such as soap, deodorant and razors.

When it comes to the “Tampon Tax”, it refers to the taxation of menstrual products (pads, tampons, etc.). Often, those products are considered as luxury items by federal taxation norms, when in reality they are a necessity. On July 1st, 2015, the Canadian government put an end to the GST (Goods and Services Tax) taxation on those products, but their prices are still criticized, as they are still affected by importation fees. Elsewhere in the world, many revendications across many countries are demanding the elimination of a tampon tax. In 2019, 22 American states took measures to lower or abolish such a tax. In Germany, their tax percentage will go down from 19% (luxury products) to 7% (daily products) next January 1st.

While the pink tax is still a common practice that seems difficult to fight for female consumers, equal pay continues to be an issue woman face. Women still make 87 cents for every dollar earned by a man but pay more for necessary as well as common unisex products.

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