The 5 tech trends of the 2010s
Although earlier generations smartphones were released at the end of the previous decade, the 2010s was the decade that saw a surge of smartphones. Unlike the original iPhone or the Blackberry, which were targeted for professionals, many brands started developing their own smartphones, making it more accessible. Today, smartphones are the norm and are used as a multimedia device, whether it is to consume entertainment, access the internet, work or correspond.
With the new (almost) unlimited access to the internet brought to us by our mobile devices, social media platforms have multiplied and became very popular. In 2018 an estimated 2.65 billion people were using social media platforms worldwide and this number is projected to be 3.1 billion by 2021. Not only have the platforms multiplies, but their vocations diversified as well. The 2010s saw the creation of social media for professional relationships, dating, and way more.
This new decade changed the way entertainment is consumed. Whether it is tv, movies or music, consumers have turned to streaming services. They allow you to create stations or playlists based on your preferences. In 2019, Spotify was the most popular streaming services, with 36% of all services subscriber shares.
Another product that marked this decade is the smartwatch. It combined a fitness/activity tracker’s (popular in the 2000s) features with many smartphone functionalities. In the last five years, many brands smartphone brands such as Apple, Samsung developed a watch compatible with their mobile devices. Fitness and accessories brands such as Fitbit, Garmin and Withings and Michael Kors and Fossil also created their own versions compatible with many ios and Android phones. These products allow hands free access to tracking, music and notifications.
Intelligent Personal Assistants
First came the vocal commands and intelligent assistants available on our phones. In the last couple of years, they expanded to smart devices conceived to add “smart” elements to our houses. Devices like google home or Amazon’s Alexa allow syncing smart lights, locks, speakers and more that are controllable through an app or by vocal command.